Imaginary Friends Malaysia and Directors Think Tank create a spot for ProBalance under lockdown
It started with a couple of friends contemplating life under lockdown in Malaysia. A joke was exchanged.
The friends crafted a line – “Take it from the pros of sit and stay.” An idea sprung out of it. A proposal was shared and bought.
A Californian director, who as luck would have it had the perfect talent, was engaged to shoot it. 15 friends then worked for a week from their homes in PJ, KL and Long Beach. And 8 days later, a young pup of a film spot was born.
Here’s to always creating, wherever you are. On a sofa, in the office and especially under lockdown. And for pup’s sake stay, at home.
Credits –
Agency: Imaginary Friends
Production: Directors Think Tank, KL
Executive Producer – Rajay Singh, Pat Singh
Director/DOP/Editor – Kiran Koshy
Color/Finish – Charles Gerstner
Talent (Human) – Ambika Koshy
Talent (Canine) – Nigel Ziggy Koshy
Music/Sound Design: 2AM, KL
Creative Director/Composer – Anton Morgan
Sound Design – KK
Solo Trumpet – Benjamin Webster
Client: Pet World Marketing
CEO – Choy Peng Yew
Creative – Joel Lai
Marketing – Mae Lee