mcgarrybowen Hong Kong keeps you on the move with a series of ManulifeMOVE activities and challenges
The escalating coronavirus situation has seen more marketers switching their communication focus from their business-as-usual activities to efforts helping the communities where they can.
mcgarrybowen Hong Kong thinks the consumer-centric brand can do something great for the community with ManulifeMOVE – a health and wellness platform dedicated to everyone, fit or unfit, to live a healthier lifestyle by simply being active.
Despite “social distancing” being the recent norm, it gives us no reason to be inactive. In the spirit of ManulifeMOVE, mcgarrybowen Hong Kong created a series of home workout videos, featuring popular health and wellness trainers in town to inspire weekend hikers, gym goers, kids, parents, office workers and even C-suites, basically people from all walks of life, with easy, fun and sans-equipment home workouts. These exercises are designed based on regular fitness routines but customized to make it easy for all.
“The internet already saw a bunch of home workout exercises. Why do we need more? Because we think no one should be alienated to benefit from this. It should be for everyone, and that’s why hardcore exercises won’t be our focus,” said Jeffry Gamble, Chief Creative Officer, mcgarrybowen Greater China
In addition, to encourage ManulifeMOVErs to stay active during this period, the “100 Million Steps Challenge” is launched to reward those who achieve an average of 7,000 steps a day during the promotion period. They will be able to share a pool of 100 million steps with other participating MOVE challengers, making it easier for them to earn the premium discounts they deserve.
“As a health and wellness expert, Manulife is keen to engage our customers with healthy and fun activities. Our flagship program ManulifeMOVE not only records customers’ activity level but also offers preventative health tips and rewards customers as they achieve their goals. In this difficult time, we want to extend our effort to inspire both MOVErs and non-MOVErs to keep moving,” said Isabella Lau, Chief Customer Officer, Manulife Hong Kong
Credits –
Simone Tam, CEO
Jeffry Gamble, CCO
Mus Zainal, Senior Art Director
Matthew Kwok, Senior Art Director
Christy Leung, Producer
Anna Wong, Business Director
Kaylis Cheng, Associate Account Director
Maria Bien, Senior Account Manager
Vanessa Luk, Senior Account Executive
Sharon Ling, Account Executive