Ogilvy Malaysia creates a simple visual message to help people with autism

In growing up, one of the very first things we learn about respect is paying attention to the people who are talking. And the most common expression of attention? Eye contact.

And the most common expression of attention? Eye contact. But with over 300,000 Malaysians on the autism spectrum, the lack of ability to focus makes eye contact a mountain of a task. And as autism is primarily a non-visual disability, people mistake the lack of eye contact for a lack of respect, leading to impatience and discrimination.

Through a simple film, Ogilvy Malaysia wanted to create awareness on the most common yet unknown symptom of autism while reminding people to be patient and encouraging rather than impatient and discriminating.

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Credits –
Creative Director/Copywriter/Art Director: Jaz Lee