Happiness Saigon and Tuborg encourage staying at home via ‘Your home, your rules’ campaign

Happiness Saigon develops a campaign to sensitize people to respect the rules of confinement.

The beer from Denmark launches this campaign on thousands of screens in more than 2000 buildings in Vietnam and on social media and brings to life the “Open to more” brand promise by showing how Tuborg is consumed in unexpected glasses to remind everyone of the message of the moment: “Stay at home!”.

Credits –
Creative management: Alan Cerutti
CCO: Geoffrey Hantson
Executive Creative Director: Gregory Titeca
Creative Director: Marc Richard Vander Heyden
Concept Providers: Thomas Capelle, Matthias Lemielle
Account Management: Son Nguyen, Khanh Pham, Trieu Dinh
Design: Caroline Ray, Trinh Mai
Content: Phuc Nguyen
Client: Tuborg
VP Marketing: Andrzej Bialasiewicz
Brand Managers: Nguyen Phuong Thanh, Bui Hoang Thai Ha