Justin Billingsley steps up to new role of Global Chief Marketing Officer at Publicis Groupe

Publicis Groupe has elevated Justin Billingsley to the new role of Global Chief Marketing Officer (CMO).

In this role, Billingsley will focus on bring together Publicis Groupe’s marketing and digital business transformation offerings across creativity, media, data and technology,

Billingsley first joined Publicis Groupe from client-side a decade ago as CEO for Saatchi & Saatchi Greater China, where he led the agency to be Agency of the Year two years running. He returned to the UK to a range of leadership roles in Saatchi & Saatchi globally before being appointed Global COO for Publicis Communications, his first Groupe-level appointment as part of The ‘Power Of One’ initiative in 2015 to build better agency solutions to help clients grow.

Prior to this appointment, Billingsley led key Publicis Groupe countries, most recently as CEO of DACH (Germany, Austria and Switzerland). He has been responsible for leading the new business wins of iconic clients including Mercedes-Benz and NIVEA, then implementing new agency models that optimise the use of data, creativity and technology to drive effective business growth for them.

Arthur Sadoun, Global CEO and Chairman of Publicis Groupe, commented: “Justin has the unique set of skills and experience to take on this critical new role in our organisation, particularly at this time of profound change. He’s demonstrated growth and transformation on the client-side, at some of the world’s most iconic brands, including Coca-Cola, Nokia and Orange. His time leading operations across APAC, EMEA and the US means he has a global vision and precise awareness of local nuances. And more recently he has been at the forefront of developing and implementing some of the most advanced Power of One models for our clients. There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready. Justin will ensure that all of our clients can benefit from them.”

Billingsley said: “We have one objective and that is to help our clients find growth, both in the current context and in ensuring they are prepared for what is ahead. Publicis Groupe has continually demonstrated success for clients through our Power of One models and my focus as CMO will be to ensure this approach is evolved and scaled so that we can help even more of our clients to transform.”