Digital film from JSW Paints and TBWA India illustrates how acts of thoughtfulness make the world more beautiful
JSW Paints, India’s leading eco-friendly paints company, has launched a new digital film titled Planet Home.
The film reflects on the thoughtful actions taken by people during the lockdown and the impact those actions have had both in their homes and beyond their walls.
The film is based on JSW Paints’ philosophy of thinking beautiful by being thoughtful. In the aftermath of the national lockdown, JSW Paints’ focus on the humanity of people’s actions in their homes as well as around their communities, reminds viewers that thoughtful actions help make our world more beautiful.
A. S Sundaresan, Joint MD & CEO of JSW Paints said, “We wanted our audience to witness the impact of their actions, whether it be at home or in their communities, and how these actions also bring out the beauty in the environment around them. Our film ‘Planet Home’ shines a light on how our thoughtful actions as a society has the ability to make our world better in the present as well as for the future.”
The film captures a wide array situations ranging from touching moments experienced between family members at home, to actions taken by people to help out in their neighbourhoods, as well as how the environment around us is changing for the better with every act of thoughtfulness. Through this film, JSW Paints wishes to reiterate its position as a thoughtful paint company, always aiming to create beautiful experiences for its customers.
Govind Pandey, Chief Executive Officer, TBWA India said, “If there is one realization in these unprecedented and unusual times , it is that we all live in the same home – Planet Home . We are interconnected, and all of us face the consequences of each others actions. A little thoughtfulness towards others on this planet , as we expand our idea of family to all humanity and living beings makes this a more beautiful home for all.”
Credits –
Managing Partner – Creative: Parixit Bhattacharya
Copywriter: Parixit Bhattacharya
Art Director: Sourabh Pathak
Chief Strategy Officer: Subramanian Krishnan
Executive Director: Namrata Nandan
Production House:1st December Films
Director: Atul Kattukaran
Executive Producer: Ganesh Pareek