Asiatic Marketing Communication creates a series of key digital ads for Morris Garage Bangladesh

Asiatic Marketing Communications launched a content series focusing on the recent pandemic that’s going on all over the world from the Morris Garage Bangladesh Facebook page. As a socially responsible brand, their objective was to create awareness about COVID-19.

We all know that the word “Key” has double entendre. They utilized it to communicate their message in a creative fashion. In the visual they characterized an MG key to amplify the brand presence and tweaked the key’s uneven edges to portray social distancing, staying at home and keeping clean. “The Key to Sth” was the common phrase that they used to knit the content series together. The aim was to keep it neat and simple.

Bangladesh is country with a huge population and a huge chunk of the population are not educated and don’t have the knowledge of proper hygiene etiquette. So they tried to create awareness regarding that keeping the brand association with the message. The ads promote basic cleanliness to save yourself and your dear ones from Corona Virus with #SteerClearOfCorona.