Asia scores 172 finalists at The One Show: Japan, India and China lead the way

May 27 2020, 11:20 pm | BY Kim Shaw | 2 Comments

172 entries from Asia have made the cut on The One Show 2020 finalists list released moments ago. All entries on the finalists list will win a Pencil or Merit. Winners will be revealed at a special streaming event in mid-June, details to be announced shortly.

Japan leads the way in the region with 44 One Show 2020 finalists. Dentsu Tokyo has 13, including four for Mori Building Co. “Designing Tokyo”. TBWA\Hakuhodo Tokyo has 11 finalists, including five for Japan Para Table Tennis Association “The Most Challenging Pingpong Table”.

Geometry Ogilvy Japan Tokyo has five One Show finalists, all for JFOODO “The Edible Sushi Omamori”, and SHA Inc. Tokyo has four, all for NHK (Japan Broadcasting Corporation) “The Hidden Essence”.

Agencies in India have 43 One Show finalists, led by FCB India Mumbai with 16 for Mumbai Police “The Punishing Signal”. FCB India Gurgaon has seven, all for The Times of India “Out and Proud Classified”. Dentsu Webchutney Bengaluru has five, including three for Swiggy (Bundl Technologies) “Voice of Hunger”.

In Mainland China, agencies scored 31 One Show finalists, including six for Ogilvy Shanghai, five for Cheil PengTai Beijing, and three each for Accenture Interactive China Shanghai and Ogilvy Beijing.

Hong Kong has 20 One Show finalists, including 13 from Cheil Hong Kong – eight for Chupa Chups “Snack To Home “.

There are 12 One Show finalists from Thailand (including eight for Ogilvy Group Thailand ), eight from Singapore (including Ogilvy for “Arrest Me”), five from Republic of Korea, three from Philippines, two from Malaysia, two finalists from Taiwan, and one each from Sri Lanka and Vietnam.

The One Show 2020 juries selected 1,669 finalists representing 46 countries. McCann New York has the most One Show 2020 finalist entries with 66, followed by BBDO New York with 40 and FCB Chicago with 31. The entry with the most finalists spots is Burger King “Moldy Whopper”, created by INGO Stockholm with DAVID Miami and Publicis Bucharest, with 24.