Eight Partnership Hong Kong creates new multi-island luxury hospitality brand in the Maldives

Eight Partnership has created a new hospitality brand for Singapore-based real estate developer, Pontiac Land. Set to open in Q1 2021, Fari Islands is a new ultra-luxury destination in the Maldives that encompasses world-class luxury hospitality brands Capella Hotels & Resorts, The Ritz-Carlton Hotel Company and Patina Hotels & Resorts across four separate islands.

Eight’s strategy for the brand was to create “The Home of Island Artistry”, which allows guests to experience the natural beauty of the Maldives combined with a unique creative culture of art, craft and music. Emerging and established local and international artists will be featured throughout Fari Islands, with their artworks prominently displayed within both public spaces and resort interiors. In addition, a rotating programme of world-renowned artisans, such as Cifonelli Rubinacci and Cyril Kongo, will be invited for residencies and create exclusive product lines for Fari Islands.

In a bold evolution of the traditional Maldivian vacation, guests are also encouraged to explore, venturing beyond the confines of their particular resort. Fari Marina Village, wedged between the three resorts, will act as the vibrant social hub. Its beach club is modelled after the sophisticated and exclusive beach clubs of St Tropez, Ibiza and Mykonos, bringing to Fari Islands an unmistakeable Mediterranean glamour. Upscale bistros and innovative retail concept stores, opened in collaboration with The Rake and Revolution Magazine, will further propel this area as the dynamic heart of the resort.

Eight’s vision for this groundbreaking destination began with the name: ‘Fari’ is a word in Dhivehi, the language of the Maldives, and means “beautiful”, capturing the magic of these islands. Building on the strategy of ‘The Home of Island Artistry’, the logo is a delicate stylised drawing of an ocean fish fashioned from palm leaves – a marriage of land and sea, like Fari Islands. The sophistication of the destination is further evoked by the crafted colour palette – a rich maroon that pairs with gold to convey luxurious elegance.

“In creating the Fari Islands brand, we’ve leveraged our experience across a spectrum of luxury resort destinations from Bali to Mauritius,” says Iain Richardson, Executive Creative Director at Eight. “It is certainly one of the most ambitious projects we’ve had the pleasure of designing, which has empowered us to deliver a brand that captures this innovative interplay between the idyllic and the social, through a sophisticated update to the quintessential Maldivian experience.”