BBDO Singapore partner with TikTok co-host Creative Workshops – November 24 and 26
BBDO Singapore and TikTok are set to co-host ‘Creative Workshops’, a 2-day virtual workshop giving attendees the opportunity to learn from the TikTok and Creative Industry experts during the TikTok Trendsetter Awards 2020.
The workshops are divided across two days of 1.5-hour sessions and are your one-stop-shop for anyone wishing to leverage TikTok to solve their marketing objectives in the new normal and digitally focused marketing world we find ourselves in today.
“People around the world have found a home for their creativity on TikTok. Now, we want to equip marketers with the same knowledge and skills to help them truly leverage the platform to solve real world marketing challenges,” said Ng Chew Wee, TikTok Head of Business Marketing. “These hands-on workshops are designed for both TikTok novices and experts, to empower marketers to drive effective and efficient campaigns on the platform for their brands.”
Workshop 1 (Beginner), 24th November 2020, 2pm (SGT): TikTok Marketing Creative 101
Workshop 2 (Advanced), 26th November 2020, 2pm (SGT): Create Trendsetting Moments on TikTok
The workshops, led by Guan Hin, Chief Creative Officer of BBDO Singapore along with Naomi Lam, Associate Planning Director BBDO Singapore and Alan Leong, TikTok SEA Creative Lab will cover everything from the basics of TikTok, learning tips and tricks to help users make impactful TikToks to achieve their business goals, to learning how to launch trends and drive high engagement.
Attendees will be equipped with the tools to advanced storytelling and able to dive into the TikTok universe in no time, ready to tap into the leading destination for short-form mobile videos.
When asked about the importance of TikTok in today’s contemporary marketing, and what the purpose of the creative workshops is, Guan Hin shared, “Most brands think TikTok is just a platform for Gen Z to dance and sing.
“These workshops are designed to demystify this myth and demonstrate how TikTok’s creativity can help to solve their business challenges. By learning from other brands, with best-in-class TikTok trends and techniques, we can teach brands how to bring to life their marketing objectives on TikTok.”
To have a deeper understanding of how to leverage TikTok for marketing purposes, click here to sign up for the workshop.
The TikTok Creative Workshops in partnership with BBDO Singapore will be taking place during TikTok’s Creative competition, TikTok Trendsetter Awards 2020. The competition invites marketing and creative professionals and agencies across Southeast Asia to participate with the aim to inspire entrants to harness the untapped potential of TikTok and solve real-world marketing challenges. The winners will receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing (GBM) executives.
To enter the competition, view tutorials, best practices and creative playbooks, click here.
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The winners will receive up to US$40,000 in prizes
* Fine print: The winners will receive up to US$40,000 in TikTok credits and up to US$2,000 in cash prizes and mentorship with TikTok Global Business Marketing (GBM) executives.
You’ve successfully made Tik Tok look daggy.
There’s no need to sit through what is an obvious shill session by a bunch of individuals whose credentials
on the digital marketing are vague. Here’s all you need to do TikTok ads….plus your brain:
TikTok
TikTok is one of the fastest-growing social platforms in the game, attracting a particularly young user base. Owned by the Chinese company ByteDance, TikTok began as a musical lip-sync app, but supports a variety of short-form video content. It has an estimated 800 million monthly users.
Video Ads
The TikTok app currently only supports video ads.
Design recommendations for TikTok Video ads:
Aspect ratio: 9:16, 1:1, or 16:9
Video resolution: Resolution must be ≥720*1280px, ≥640*640px, or ≥1280*720px.
File type: .mp4, .mov, .mpeg, .3gp, or .avi
Video duration: 5-60s allowed. We suggest short videos of 9-15s.
Bitrate: ≥516 kbps
File size: ≤500 MB
Profile Image:
Aspect Ratio: 1:1
File Type: .jpg, .jpeg, .png
File size: <50 KB
App or Brand name: For app names, we support 4-40 characters (Latin alphabet) and 2-20 (Asian characters). For brand names, we support 2-20 characters (Latin alphabet) and 1-10 (Asian characters).
Ad Description: For descriptions, we support 12-100 characters (Latin alphabet) and 6-50 (Asian characters).
For creative best practices, go here:
https://ads.tiktok.com/help/article?aid=11953