Leo Burnett Vietnam releases ‘Nocturnal Animals’ print campaign for McDonald’s 24 Hours
When it comes to late night hunger pains in Vietnam, hawker stall and street food are generally the choices, since it has always been a part of the landscape after sunset. McDonald’s has not been on the top of people’s minds, which is why Leo Burnett Vietnam released this ‘Nocturnal Animals’ campaign to open people’s eyes to the McDonald’s of the night, with something that stands out.
A young, experimental and artistic mindset dominates the night populace of Vietnam. As such, this print and poster campaign slightly deviated from the general McDonald’s happy, colorful look, and created a campaign that retains the iconic arches but subtlety incorporating them in the eyes of nocturnal creatures of Vietnam.
Credits
Chief Creative Officer: Ransley Burrows
Executive Creative Director: Paolo Garcia
Creative Director: Chandu Rajapreyar
Senior Creative Director: Athula Kathriarachchi
Art Director: Kit Huynh
Art Director: Ajantha kumara
Creative Group Head: Malaka Samith
Illustrator: Chathuranga Gamage
Planner: Ha Vu
Planner: An Ngoc Nguyen
Account Director: Thuy Pham
Chief Executive Officer: Lukasz Roszczyc
Chief Executive Officer: AROSHA PERERA
General Manager: Kate Bayona-Garcia
General Manager: Vineeth Dhruvan
Finishing Artist: Quoc Nguyen
Account Executive: Falul Hallaj
Account Executive: Long Le
Account Executive: Loc Dinh
2 Comments
Absolutely tragic that this is where advertising in Vietnam is trending. Same-ish execution for not much of an idea. Seems more work went into sorting the credits than into the actual work. 5 CDs, 2 ADs, 2 Planners, 2 CEOs, 2 GMs, and 3 AEs.
The long list of credits aside, if the creators get a little bit more inspiration and recognition and drive to create higher standard work then where’s the harm. It could be argued that campaigns like these kick-started the improved standards in Singapore, Malaysia, Thailand and Philippines. Good luck to them and well done that the client approved the campaign.