Wunderman Thompson Taipei invited couples to a special edition movie screening for Wild Aid Taiwan to raise awareness on shark finning
In Taiwan, serving shark fin soup at wedding banquets has always been a symbol of wealth and status. It’s a big part of the reason Taiwan ranks 4th worldwide in shark finning. To tackle this problem Wild Aid Taiwan partnered with Wunderman Thompson Taipei to create this threequel to Finding Nemo, titled ‘Finding Sharky 2050’.
The campaign uncovered the fact that most newlyweds don’t know that when shark populations decrease, medium-sized fish populations explode and eat more small fish than normal. By 2050, the marine ecology will be completely out of balance, and deafeningly quiet.
Credits
Agency: Wunderman Thompson Taipei
Account Executive: Eloise Wang
Chief Creative Officer: I-Fei Chang
Copywriter: Peng-Yu Cheng
Copywriter: Yongyan Jiang
Creative Director: Ever Chang
Designer: Erin.Lo
Director: Jen-Long Chou
Executive Creative Director: Wu Min-Lung
Group Account Director: Maggie Chang
Group Head: Mark Brenndorfer
Production Company: Just Do That Production
Senior Art Director: Hugo Chiang
Senior Copywriter: Joyce Lo
Social Marketing Manager: Zola Wu
Chairman, APAC Creative Council / Sheung-Yan Lo
