Japan Broadcasting Corporation’s ‘The Hidden Essence’ wins Bronze Lion in Print & Publishing category at Cannes 2021
Japan has won a Bronze Lion in the Print & Publishing category at Cannes. This was Asia’s only success in this category.
The Bronze was awarded to Japan Broadcasting Corporation’s ‘The Hidden Essence’ TV program.
In the Print & Publishing Lions, work that demonstrates outstanding creativity in printed media is awarded. From 1,012 entries the jury gave one Grand Prix as well as 5 Gold, 9 Silver, and 15 Bronze Lions.
The Grand Prix was awarded to Ogilvy London, UK / Ogilvy Toronto, Canada for ‘Courage is Beautiful’, the work for Dove that celebrated the strength and determination of frontline workers amid the coronavirus pandemic.
Speaking about the Grand Prix, Jury President Liz Taylor, Global Chief Creative Officer, Leo Burnett / Chief Creative Officer, Publicis Communications North America, said that they had created something that was “insightful, beautiful and smart, that was true to their brand – not just doing it to do it – and lived beyond our industry.”