DDB Mudra Mumbai wins Cannes Creative Strategy Gold Lion; Silver Lions to Ogilvy Mumbai + Dentsu WebChutney Mumbai
June 22 2021, 9:43 pm | | No Comments
India has taken home 3 Lions from the Creative Strategy category at the 2021 Cannes Lions.
Only 20 Lions were awarded worldwide with Gold going to DDB Mudra Mumbai for Stayfree “Project Free Period”.
Silver Lions were awarded to Ogilvy Mumbai for Dove’s “#StopTheBeautyTest” and to Dentsu WebChutney Mumbai for Vice Media’s “The 8-Bit Journo”.
The Creative Strategy Lions, which honour work that demonstrates how strategic planning can redefine a brand, reinvent its business, and influence consumers, or wider culture, received 677 entries and awarded 20 Lions: 3 Gold, 7 Silver, and 9 Bronze.
The Grand Prix went to ‘Can’t Touch This’ by Goodby Silverstein & Partners, San Francisco for Cheetos. This Super Bowl ad launched Cheetos Popcorn with an ingenious take on MC Hammer’s iconic catchphrase “U Can’t Touch This”.
Download Creative Strategy Lions Winners
