Dentsu Inc Tokyo + Octagon Singapore win Silver and Bronze in Cannes Entertainment Lions For Music/Sport

The Entertainment Lions For Music and the Entertainment Lions For Sport has seen a Silver and Bronze Lion making it way to Asia.

Dentsu Inc Tokyo’ “Dear Glenn” for Yamaha Corporation was awarded a Silver Lion in the Entertainment Lions For Music category and a Bronze Lion was awarded to Octagon Singapore for Mastercard’s “The Live Trophy Presented by Mastercard” in the Entertainment Lions For Sport category.

Celebrating creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands, The Entertainment Lions for Sport received 552 entries and the jury awarded 24 Lions: 3 Gold, 8 Silver and 11 Bronze.

Two Grands Prix were awarded: Edelman, London, UK, for Asics ‘Eternal Run’, the world’s first race without a finish line. The second Grand Prix went to Africa DDB, São Paulo, Brazil, for House of Lapland’s ‘Salla 2032’, the campaign launched by the town of Salla in Lapland to host the 2032 Olympics.

The Entertainment Lions for Music, celebrating creative musical collaborations and original music content, received 407 entries and 18 Lions were awarded: 3 Gold, 5 Silver and 8 Bronze.

The jury chose to award two Grands Prix: Prettybird, Culver City / Columbia Records, New York, USA for Columbia’s music video sensation ‘Lil Nas X – Old Town Road (official movie) FT. Billy Ray Cyrus’. The second Grand Prix went to Gut Agency, São Paulo, Brazil, for ‘Feed Parade’ for Mercado Livre, the activation that turned Brazil’s biggest pride parade into an instagram feed and saw Gloria Groove – a legendary LGBTQIA+ singer and activist – release a music video featuring the Instagram handle of every single person involved.

Jury President, Wyclef Jean, President and Chief Strategy Officer, Sodo Mood Lab, said the jury chose this as a Grand Prix because of “the idea of engagement, the idea of courage and the idea that we will never stand down”, adding, “we have to send these kind of signals around the world.”

Download Entertainment LIons For Music Winners

Download Entertainment Lions for Sport Winners