Sascha Kuntze and Masato Mitsudera to sit on the LIA 2021 Branded Entertainment Jury

LIA has announced another stellar list of jurors that will judge the 2021 Branded Entertainment submissions. From Asia, BBH Singapore’s Sascha Kuntze and FACT Tokyo’s Masato Mitsudera will join this jury.

As the show that was Created for Creatives, LIA has always been lauded for its caliber of judges and its completely transparent judging system. The 2021 juries, as in the past 35 years, are made up of the world’s most celebrated creative minds whose high standards will set the bar for great creative ideas and executions to be duly recognized and awarded this year.

Jury President, Keith Cartwright said: “LIA has always been one of my favorite award shows because the craft of the work is so important to the awards themselves. I’m honored to be heading up the Branded Entertainment Jury and look forward to seeing this years submissions.”

“There is so much content out there on a proliferation of platforms this past year. But under the leadership of Keith Cartwright, I know that this immensely talented group of jurors will be able to cut through even the noisiest environments to bring to the forefront Branded Entertainment work that tells powerful stories – stories that connect deeply with the audience,” said Barbara Levy, President of LIA.

Branded Entertainment jury:
Keith Cartwright, Founder / Chief Creative Officer, Cartwright, Venice, CA – JURY PRESIDENT
Perry Fair, Global Executive Creative Director / Director of Entertainment, McCann New York, New York
Sherina Florence, Group Creative Director, 72andSunny, Brooklyn
Holly Fraser, Editor in Chief, WeTransfer and WePresent, Amsterdam
Armin Jochum, Chief Creative Officer / Founder, thjnk, Hamburg
Linda Knight, Chief Creative Officer, Observatory, Los Angeles
David Kolbusz, Chief Creative Officer, Droga5, London
Sascha Kuntze, Chief Creative Officer, BBH Singapore, Singapore
Dennis Lück, Owner / Chief Creative Officer, BrinkertLueck Creatives, Wohlen
Diego Medvedocky, President / Chief Creative Officer, Grey LATAM, Grey Group, Buenos Aires
Masato Mitsudera, CEO / Executive Creative Director, FACT, Tokyo
Natasha Romariz Maasri, Executive Creative Director, Leo Burnett, Beirut
Joel Simon, CEO / Chief Creative Officer, JSM Music, New York
Patrícia Weiss, Head of Branded Entertainment & Content at ASAS.br.com / Chairwoman and Founder of Branded Content Marketing Association – BCMA South America and Portugal