2021 Effie Awards Hong Kong announces 36 finalists lead by DDB and TBWA Hong Kong
The Association of Accredited Advertising Agencies of Hong Kong (HK4As), organiser of the Effie Awards Hong Kong, has announced the list of finalists of the 2021 Effie Awards Hong Kong. DDB Hong Kong and TBWA Hong Kong lead the pack with 6 finalists each.
Amongst the 106 entries received across 54 categories, a total of 36 finalists were selected by a distinguished jury composed of 30 senior marketing professionals from academia, agencies and in-house at home and abroad.
Jury chair Andrew Brent (pictured), Founder of Think Again Growth in England, led the second round of judging which was completed in three sessions. Despite being held online, the jury members actively exchanged their viewpoints and engaged in robust discussions throughout the judging. Each piece of the finalist work was judged against the benchmark of its category excellence.
Brent said: “Despite the difficulties posed to many businesses by the Covid 19 epidemic, the quality of submissions this year was very high. In some cases, the challenges of trading through the coronavirus seem to have both focused companies on campaign effectiveness and stimulated some outstanding creative work. The judges’ task in selecting the award winners was not an easy one – but we are very happy with the quality of this year’s winners.”
Winners of Gold, Silver and Bronze awards will be announced at an award ceremony in early October.