Tencent launches ‘Pale Blue Dot’ experience for the virtual Tencent We Summit
Tencent We Summit gathers scientists all around the world to share the most pioneer topics. It happens in a different city each year and due to the pandemic it needed to find another place for it to happen.
Due to the pandemic, Tencent transferred the Tencent WE Summit into an online virtual event. Tencent created the ‘Pale Blue Dot’, an experience that matches this year’s theme, same time taking the user into the online virtual Summit. Based on the most famous earth photo, Pale Blue Dot. It allows you to re-live Voyager 1’s historic journey. Achieved with WebGL, immersive view as you travel through the year of 1990 with gyroscope function. Glance back towards earth and capture a shot of our pale blue dot any time you want. And this shot is your ticket to the summit.
The event was hosted at a virtual place where Voyager 1’s took the very famous ‘Pale blue dot’. Tencent created a Voyager 1 journey experience, users will get notified in 1990 in the experience and look back at the earth and take the famous image of the pale blue dot. This image was the ticket to the virtual WE summit.
Tencent re-created a mobile end experience of how Voyager1 creates the Pale Blue Dot with WebGL, which takes the user into the virtual Summit at the end. Modeled the solar system and simulated the real path of Voyager1. Users can pause, look freely back at the Earth with gyroscopic function then take a picture at any time they want.
With the story of the pale blue dot, we set the Summit in a similar spacious virtual environment. With the help, and VR technology of 8 teams from different countries, we presented a mixed reality WE summit on mobile end, WeChat.
Credits
ECD / Copywriter: Akae wang
Copywriter: Yuanmeng Liu
Art Director: Ivy Huang
Art Director: Dong Xia
Designer: Sonja Xu
MD: Vincent Li
