Cheil Worldwide wins 10 Spikes and Hong Kong Agency of the Year at Spikes Asia 2022
Cheil Worldwide has won 10 Spikes including a Gold, a Creative Data Spike, three Silvers, and five Bronzes at the Spikes Asia 2022. In the special awards, Cheil Worldwide Hong Kong won Hong Kong Agency of the Year.
‘Slow Road’ by Cheil Worldwide Seoul won a Gold in PR and a Creative Data Spike, an award in the newly established category that celebrates works enhanced by the creative and strategic use, interpretation, analysis or application of data and insights. Using big data, the new mobile navigation service Slow Road offers the most beautiful detour instead of the fastest route to a destination with an aim to provide unique travel experiences and to aid safe trips during Covid-19. The campaign also grabbed three Bronzes in Brand Experience & Activation.
A Silver in Media and two Bronzes in Brand Experience & Activation went to ‘The Cost of Bullying’ by Cheil PengTai Beijing and Cheil Worldwide Hong Kong. The campaign hacked China’s biggest game of the year by linking game chatroom’s abusive language detection system with the pricing database to raise the price for the bully every time the system detected any sign of bullying.
‘Abandoned Stations’ by Cheil Worldwide Hong Kong won Silver in Outdoor. The tongue-in-cheek representation of Volkswagen’s all-electric ID. range pokes fun at petrol cars by implying that petrol stations will soon be a thing of the past.
Another work by Cheil Hong Kong, ‘Joy Sticks – Street Fighter, Claw Machine, Racing Car’, won a Silver in Outdoor. The print series for Chupa Chups convey what the brand is meant to be – a pure joy on a stick, with the lollipop turned into a joy stick of different arcade games.
3 Comments
‘Abandoned petrol station’ has been done so many times before, and still milking chupa chups? They don’t even have the account. This is for a delivery service that just happens to deliver them. Only in Asia can a brand that has absolutely no need to advertise endlessly pour out posters.
Which iD vehicle Cheil? All of them? They’ve been around since 2020. Is it the id6?
Basically you’ve made ads for all electric vehicles.
No car in the ad. Not even a tiny one to do shoe the shape.
No intention to sell anything here.
Your case study has an awful lot of major brands that you’re presumably claiming PRd the story, but I can’t find anything on wired, or buzz feed, or the other big gaming names. Just a random Twitch comment that you could have made in the chat. Still searching.