CJ Worx Bangkok and Swopmart show how trading secondhand Gadgets can tortured you
Swopmart, a platform for trading secondhand gadgets has released this new campaign via CJ Worx Bangkok which expresses the feeling of pain when trading gadgets in traditional ways. This pain might be caused from low quality products, fake products, even the chaos between sellers and endless-demanding customers.
CJ Worx Bangkok came up with the concept “End of Being Tortured”. The spot, directed by Taya Soonthonvipat (Coming Soon Film) tell’s the surreal but insightful experiences of trading secondhand gadgets.
Credits
Agency: CJ Worx Bangkok
Creative Chairman & Founder: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom
Associated Creative Director: Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter: Arus Mettaphan / Vuttichai Chongsanguan
Art Director: Umavadee Vitayapradit / Chalotorn Nuanthong
Agency Producer: Saralrat Chalermsripinyorach
Managing Director: Chawana Keeratiyutamonkul
Associate Business Director: Sasithorn Bunditjirakul
Account Director: Sukanda Chatthanyakit
Strategic Planning Manager: Nateekarn Tempattarasak
Associate Media Planning Director: Chanitta Seeda
Senior Media Buyer: Pimchanok Kwaipan, Rudchaneekorn Onsakorn
Production
Director: Taya Soonthonvipat
Producer: Ithaya Wongwaisayawan
DOP: Naruphol Chokanapitak
Assist to Director: Paradee Puparussanon
