Saham Rakyat’s Alien returns in new LUP Jakarta campaign simplifying stock trading

Stock trading is often considered a complicated matter, known only to certain circles, because its foreign terms sound like Alien language as highlighted in this campaign via LUP Jakarta. Indonesian-based financial advisory company, Saham Rakyat believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks.

Saham Rakyat are approved by OJK, The Financial Services Authority has developed an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It’s designed to be very intuitive, like online shopping.

With the message: Let’s Talk Stocks we wanted to break the stigma and confusion about stock trading and let people know and understand the stock trading language.

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Credits
Agency: LUP Jakarta
Account Director: Ahmad Syakbani
Account manager: Annisa Amadea Islamey
Art Director: Timotius Ginting
Art Director: Anggun Rahmawati
Copywriter: Refo
Creative Director: Andika Nugroho
Director: Nicko Bhisma
Executive Creative Director: Albert Chan