ADNA’s Indonesian agency NADA appoints Paul Sidharta to Executive Creative Director role

June 29 2022, 1:31 pm | BY Kim Shaw | No Comments

ADNA’s Creative Agency in Indonesia, NADA has hired Paul Sidharta as Executive Creative Director.

Partnering General Manager, Bellamia Augustina, Sidharta will lead and propel the data-powered creative agency as it continues its aggressive growth trajectory in the fast-moving Indonesia market.

“Paul is a unique yet wonderful mix of passionate and idealistic creative data enthusiast and an (almost) professional singer.” Says Gary Tranter, Group CCO ADNA. “In a strong career Paul has broad and deep experience in generating local, regional, and global campaigns. We are exceptionally lucky to have him among us and he will make a massive difference.”

Sidharta work has won almost every local, regional and global creative award his startup was ranked one of the ‘Hottest Creative Agencies’ in Indonesia in Campaign Brief Asia 2021.

“His energy and work ethos fit perfectly with my pursuit to push the creative envelope,” says Bellamia Agustina, General Manager. “I’m excited to work with him. He has a great reputation for impactful and powerful creative work and clients love him.”

Sidharta says: “Nada is a Sanskrit word meaning ‘sound’ or ‘tone’ and ‘universal pulse of life’ or ‘flowing stream of consciousness’ I fell in love with the potential of creating impactful advertising, just like a musician or band making a hit song. I can’t wait to do unique and excellent work with Bellamia, Gary Tranter, Matt Cullen and the team in an engaging creative environment that nurtures and encourages innovative and long-lasting impact in every campaign.”

Starting at Lintas in the late 1990’s, Sidharta moved to InterAdmark Dentsu, Leo Burnett Kreasindo, and Avicom. In 2005 he started managing Unilever’s regional Sunsilk portfolio at JWT, then relocated to the JWT Unilever RHQ in Singapore to run the global LUX portfolio, covering India, China, USA, and Brazil among others.

Sidharta returned to Jakarta in 2018 to join TCP\TBWA and in early 2020 he launched the successful creative boutique, &friends. Sidharta returned from a stint in LA to join ADNA’s Indonesia agency, NADA.