BBH Singapore’s ‘Heinekicks’ wins Bronze Lion in the Cannes Outdoor category
BBH Singapore has won Bronze in the Cannes Outdoor Lions category for their ‘Heinekicks’ campaign created with Publicis Italy and Le Pub Milan.
The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded: 9 Gold, 19 Silver and 30 Bronze. The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways. The work explores the multitude of reasons people travel by responding to the box-ticking question ‘What is the purpose of your visit?’ With witty responses across 500 print, digital andoutdoor executions, the work was delivered with impressive scale.
Commenting on the win, Outdoor Lions Jury President: Javier Campopiano, Worldwide Chief Creative Officer at Grey and Global Chief Creative Officer of OpenX From WPP, Grey/OpenX, said: “Under the surface of a classical OOH campaign, lays a platform that can hold an infinite amount of human truths, stories, desires, emotions, that can be crafted to connect with people wherever they are in their lives, geographically or emotionally.”