Forsman & Bodenfors Singapore, Ogilvy HK and Six Inc Tokyo score Bronze in Cannes Digital Craft
June 21 2023, 3:08 am | | No Comments
Asia has picked up 3 Bronze Lions in the Digital Craft category. From 618 entries received in the Digital Craft Lions, which celebrate technological artistry, 20 Lions were awarded by the Jury: 3 Gold, 7 Silver and 9 Bronze.
The Grand Prix was presented to ‘Never Done Evolving Feat Serena’ for Nike, by AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne. Through advanced AI and machine learning, this piece of work displays the evolution of Serena Williams’ game in a highly original format.
Asia’s three Bronze lions winners were:
KAMI / DOWN SYNDROME INTERNATIONAL / FORSMAN & BODENFORS, Singapore
A TRAIN OF MEMORIES / SOTETSU / SIX INC Tokyo / GOOD DESIGN COMPANY, Tokyo / HAKUHODO INC., Tokyo / HAKUHODO KETTLE INC., Tokyo
UNDERCOVER / WOMEN HELPING WOMEN ASIA / OGILVY, Hong Kong