Leo Burnett Manila scores Silver and Bronze Lions in Cannes Entertainment Lions For Gaming: Asia also collects 3 other Bronze Lions
Leo Burnett Manila has picked up a Silver and a Bronze Lion for their McDonald’s ‘Unbranded Menu’ in the Cannes Entertainment Lions for Gaming category.
Other winners from Asia are DDB Mudra Mumbai, Dentsu Creative Taiwan and Six Inc Tokyo / Hakuhodo Tokyo /Hakuhodo Tokyo Kettle Tokyo who all were awarded Bronze Lions.
In the new Entertainment Lions for Gaming, celebrating creative work that connects people to brands through gameplay, 609 entries were received and 26 Lions were awarded by the Jury: 3 Gold, 6 Silver, and 16 Bronze. The Grand Prix went to ‘Clash from The Past’, for Clash of Clans, by Wieden+Kennedy Portland, USA. The work rewrote the history of the most successful mobile game of all time, in a documentary celebrating the 10th anniversary of the Clash universe.
Entertainment Lions for Gaming Jury President, Francine Li, Global Head of Marketing, Riot Games, said, “Our inaugural Gaming for Entertainment jury wanted to recognise brave work that respects the nuances of gaming culture and creatively adds value to the player experience. The Grand Prix winner does this in spades. It taps into a universal truth in games: players don’t just love games, they love the whole universe around them.”
