India brings home Silver and 3 Bronze in Cannes Media Lions category

India has won all 4 of Asia’s Lions picking up Silver and 3 Bronze Lions in the Cannes Media Lions category.

Talented.Agency Bangalore has won Silver. Dentsu Creative Gurgaon, Essencemediacom Mumbai / Leo Burnett Gurgaon and Mindshare Mumbai all pick up Bronze Lions.

In the Media Lions, which demonstrate work that enhances and amplifies through game-changing channel strategy, 1853 entries were received and 60 Lions were awarded by the Jury: 10 Gold, 17 Silver, 32 Bronze and the Grand Prix was presented to ‘#Turnyourback’, for Dove, by Ogilvy, London / DAVID, Madrid. This influencer-led piece of work underpins Dove’s #NoDigitalDistortion mission by encouraging people to turn their back on TikTok’s Bold Glamour filter.

Media Lions Jury President, Christian Juhl, Global CEO, GroupM, said: “In awarding the Grand Prix, we wanted to recognize work that fully harmonizes creative and media with purpose and product. #TurnYourBack not only set the standard for bringing these components together, it’s a timely example of how our industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true, unfiltered selves.”

DOWNLOAD THE FULL LIST OF WINNERS HERE

View Asia’s winners below:

OR TRAVEL ON CLEARTRIP / CLEARTRIP / TALENTED.AGENCY, Bangalore silver

SURAKSHA KA TEEKA / MORTEIN / DENTSU CREATIVE, Gurgaon bronze

THE MISSING CHAPTER / WHISPER / ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon

THUMBSTOPPING BEAUTY BIASES / DOVE / MINDSHARE INDIA, Mumbai