Dentsu Creative Shanghai wins Bronze Lion in Cannes Creative Commerce
Dentsu Creative Shanghai has won Asia’s only Lion in the Cannes Creative Commerce Lions category, picking up a Bronze for ‘KFC Re:Store.’
In the Creative Commerce Lions, honouring the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys, 467 entries were received and 17 Lions were awarded by the Jury: 4 Gold, 4 Silver and 8 Bronze. The Grand Prix went to ‘The Subconscious Order’, for HungerStation, by Wunderman Thompson, Riyadh, Saudi Arabia, a food delivery service that allows users to order food online by harnessing the power of their subconscious mind.
Creative Commerce Lions Jury President, Nancy Crimi-Lamanna, Chief Creative Officer, FCB, Canada, added, “Some work brilliantly showed us what is possible today in creative commerce, but this idea showed us what is possible tomorrow. It sets a new standard for commerce and shows the way forward in how brands can remove pain points in a moment of purchase while adding meaningful value to it. We hope that this work shows what can happen when brands get the value exchange right for their customers and use fresh creativity to drive engagement.”