TBWA\Hakuhodo Tokyo score Gold Lion in Cannes Innovation Lions; Bronze to Leo Burnett Mumbai
6 Lions have been awarded overall in the Cannes Innovation Lions category, including a Gold Lion to TBWA\Hakuhodo Tokyo for their ‘Shellmet’ campaign.
Leo Burnett Mumbai’s ‘Lay’s Smart Farm’ has picked up a Bronze Lion.
In the Innovation Lions, celebrating ground-breaking innovation, technology and problem solving, 152 entries were received and 6 Lions were awarded: 1 Gold, 1 Silver and 3 Bronze and the Grand Prix went to ‘MouthPad^’, for Augmental, by Wunderman Thompson, Lima / Augmental, San Francisco. This innovative tongue-controlled device opens up a new way for people with disabilities to interact with the world.
Innovation Lions Jury President, Grace Francis, Global Chief Creative and Design Officer, WONGDOODY, Global, comments, “As a jury we spoke about the concept of ‘not going back’; innovations so significant that the world is changed enough that future generations will find it hard to imagine returning to the time before. Assistive technology is often reduced to essentials—MouthPad^ goes far beyond that, enabling a paralyzed person to operate a wheelchair, play a video game, send a text privately (rather than using voice activation), perform a computer-based job, operate a sex toy and hundreds of other things able bodied people take for granted.”