Ida Siow joins Ogilvy Asia from 72andSunny as Senior Strategy Partner

Ogilvy has appointed Ida Siow as Senior Strategy Partner for Ogilvy Asia. Before joining Ogilvy, Siow led 72andSunny as President of their Singapore office.

Siow will work across China as a key market and the broader region, applying her expertise to multinational clients as well as global and Asia-wide projects. Partnering with the creative and strategy teams, she will play a crucial role in developing innovative offerings and sharpening creative effectiveness to drive growth for businesses.

Siow is a global strategist with over 15 years of experience on iconic brand leaders and fresh disruptors in Europe, China, and Southeast Asia, creating work that has won multiple awards at Cannes Lions and Effie.

Previously, she was Head of Planning at J. Walter Thompson Singapore and Southeast Asia, and also senior strategist at BBH London. Notably, Siow first became part of the Ogilvy family several years ago as Planning Partner at Ogilvy Shanghai, where she built a strong portfolio of international and local clients across consumer-packaged goods, travel, tech and B2B sectors.

Chris Reitermann, CEO of Ogilvy Asia Pacific and Greater China said: “I’m thrilled to welcome Ida back to Ogilvy. Her entrepreneurial passion and diverse skillset, ranging from brand building advisory to delivering creative effectiveness solutions, will be invaluable assets in not only supporting our existing business but also exploring new opportunities in today’s rapidly evolving market landscape.”

Arvind Srivastava, Chief Strategy Officer of Ogilvy Asia said: “We are not just happy but excited about Ida’s return. Her seniority, experience, and well-rounded planning sensibilities will undoubtedly make a significant impact. I firmly believe that her energy, intellect, and unwavering passion will push the boundaries of our work to new heights, as we collaborate together with the team.”

Siow said: “Coming back to Ogilvy feels like a homecoming for me. It also feels timely. As we enter a post-Covid era with new economic and geopolitical realities, now more than ever, we need bold thinking and exceptional creativity to help businesses not just survive but thrive. I can think of no better home to take on that challenge.”