2023 Hong Kong Effies: DDB bags the Grand Effie with Ogilvy, M+, West Kowloon Cultural District and Saatchi also starring
The results of the 2023 Effie Hong Kong Awards were unveiled at the Effie Awards “Moment of Glory” gala dinner held at Island Shangri-La, Admiralty, HK.
A total of twenty-six trophies including the Grand Effie were awarded amid a packed room of over 120 guests comprising the top-notch group of marketers, brand owners, agency practitioners and the esteemed 2023 Effie HK jury members.
Of the twenty-six trophies, DDB bags home 1 Grand, 1 Gold, 1 Silver and 1 Bronze. The M+, West Kowloon Cultural District, entered as a brandowner has scored remarkable results, winning 1 Gold and 1 Silver. Ogilvy wins the most number of medals home, 2 Silvers and 6 Bronzes coming from 3 different brands. Saatchi & Saatchi also bags 4 Bronzes home.
The 2023 Effie Awards winners were selected by a jury panel of over 30 jurors with diverse backgrounds and experience across the marketing spectrum over two rounds of intense judging in the past two months. A Grand Jury composed by 2023 Effie Awards jury chair Andreas Moellmann (Independent Brand and Marketing Consultant), Eva Ng (Global Director of Brand Strategy, Schneider Electric), Jason Spencer (Managing Director, Kantar Insights Hong Kong), Lambert Chan (Adjunct Professor, City University of Hong Kong), and Partha Sinha (President, Times Group of India) held a special judging to select the best work that showcases the top of marketing effectiveness for Hong Kong.
Of the two contenders for Grand Effie, M+’s M+ Special Exhibition ‘Yayoi Kusama: 1945 to Now’ under the culture and arts category and DDB Group Hong Kong’s ‘Unbroken’ for Hagar International under General Specialty, Experiential Marketing – Live / Digital / Live & Digital. DDB’s Unbroken won the highest accolade because of its tremendous experiential marketing experience.
Andreas Moellmann, Jury chair of the 2023 Effie Awards Hong Kong, said: “The Effies celebrate the power of effectiveness in thinking, the purpose of marketing and its contribution to business. The winning cases of this year are shining examples of why business needs smart marketing thinking to be successful in today’s competitive market.
Hong Kong Effie Winners will be listed in the Global Effie website with all Global Effie Winners as the best Marketing Campaigns under a worldwide Effie Effectiveness Index. The index ranks and identifies the most effective marketers & brands by analyzing Finalists and Winners data from Effie competitions worldwide.
The Association of Accredited Advertising Agencies of Hong Kong (HK4As) has organized and presented the Effie Awards in Hong Kong since 2004.