Leo Burnett Hong Kong wins Grand Kam Fan
Leo Burnett Hong Kong walked off with the top award at this year’s HK4A’s Kam Fan Awards on Friday night at the gala awards presentation. The agency picked up the Grand Kam Fan for a beautifully art-directed print campaign of three executions titled “Sweat” for Life Yoga.
The campaign promotes the fact that hot yoga can burn fat moreeffectively through heavy sweating, so as to draw more beauty-consciouspeople to practice hot yoga. It was also the Print Kam Fan.
There were only two other Kam Fan awards handed out – the Interactive/Direct went to McCann Worldgroup for Jet Li’s One Foundationand the Media Kam Fan also went to McCann for the Coca-Cola ‘Whistling’campaign. A total of 10 Gold, 22 Silver and 50 Bronze Kam Fan Awardswere also presented.
Leo Burnett’s triumph as the Grand Kam Fanwinner ended McCann Worldgroup’s three year in a row hold on winningthis ‘Grand Prix’ award.
This was a very special year to the HK4As as its flagship Kam FanAwards celebrated it’s 25th anniversary. The HK4As Kam Fan Awards hasbeen organized by the HK4As every year since 1984, and aims torecognize the best works in the market. The show is highly regarded inthe market and seen as the “Grand Prix” accolade by many in the HongKong industry.
The theme for this year’s Kam Fan Awards was “Letothers let others know”, as the HK4As wants this message of creativityto be propagated by word of mouth and become a social topic. Thepresentation was held at the HK Exhibition & Convention Centre andattended by guests, clients, sponsors, business associates andcelebrities.
This year the Kam Fan was made even more specialwith the announcement of a sponsorship from the Create Hong Kong of theCommerce and Economic Development Bureau that sees Kam Fan winnerssponsored to attend the International Cannes Advertising Festival inFrance, D&AD in the UK and Spikes Asia in Singapore.
Inthanking the Government for its support, Spencer Wong, HK4As’ CreativeCommittee Chairman said : “In a same mission to lead, champion anddrive the development of the creative economy in Hong Kong, the HK4Asis very pleased to receive the support from the Create Hong Kong to thead industry to gain more overseas participation. Hong Kong is emergingas a leader in the Asian creative arena, and our 4As Members have hadoutstanding performances at International competitions, as the recentvictories of a number of Grand Prix Award winners in world famous showssuch as the Cannes & the Spikes Awards are to go by. Support fromthe Government will definitely bring about Hong Kong’s CreativeIndustry to greater heights and wider realms if our ad talents are ableto realize their potentials by having even more participation ininternational world-class events.”
“For the ad industry whichwill benefit, these incentives will arouse more awareness,encouragement and interest to and among our profession, and in turnhelp drive the creative industry as a competitive advantage of HongKong.” added Wong.
View the Coca-Cola Happy Whistling Kam Fan winner:
Below is JWT Hong Kong’s Osim Sona Pillow campaign that won Gold, 2 Silvers and 2 Bronze awards.
Leo Burnett were the only agency to pick up a Gold award in the Film category for their Harmony House ‘Airbag’ PSA commercial.
View the spot here:
9 Comments
The art direction is pretty hot but this campaign is clearly gifted to a grateful client for nothing. I’d bet on it. Exactly the sort of ads that make asia look like a bunch of tossers at award shows.
Beautiful art direction. Best print campaign I have seen in sometime. Well done Hong Kong.
Congratulations LB.
Bloody hell. The grand prize to a yoga clinic? Personally, the OSIM work was much better.
Ok, it’s for a small client but they look great.
A worthy winner.
There needs to be a law against these ‘one picture executed 3 times’ kinda ads. Dam lazy if you ask me.
12.25 don’t sweat it. this is a beautifully executed campaign. it looks nice and makes me feel good about the yoga clinic. why shouldnt it win. this campaign would look good on the wall at canne or any other show. it looks like it’s come out of the crafting that only happens in Singapore or Thailand. Well done to the team.
Neither is startlingly original, but in this battle of agency-funded entries for Really Small Clients, I have to say that the OSIM work is a lot, lot, better than the Life Yoga campaign.
Really poor call by the judges.
And no, I don’t work in Hong Kong, or for JWT, or have any other personal interest.
Although I am tired of scam ad in our industry….Award submission…Anyway, I still think it is beautiful…..