Switch on when the TV is off

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32452_Family.jpgIndonesian children spent almost 5 hours everyday watching television. It’s more than twice the maximum duration that was suggested. This print campaign conceived by Lowe Jakarta promotes a healthier television watching habit for children.

Credits – Executive Creative Director: Din Sumedi. Creative Director: Ferly Novriadi. Art Director: Tania Huiny. Copywriter: Ferly Novriadi. Photographer: Anton Ismael. Retoucher: Alexander Loppies.

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