Simon Veksner: Emotions, weird shit and babies
By Simon Veksner, Creative Director, DDB Sydney As we all know, emotional advertising is far more effective than rationa…
Author Archives: Kim Shaw
Bestads Top 6 of the Week reviewed by Nick Pringle, creative director, Grey, New York
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creat…
Simon Veksner: Is it okay if an ad means different things to different people?
By Simon Veksner, Creative Director, DDB Sydney We studied a poem once in English class at school. Can’t recall wh…
People power forces Aussie van company Wicked Campers to withdraw misogynistic slogans
Australian based campervan company Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,0…
Bestads Top 6 of the Week reviewed by Andy Flemming, creative director, M&C Saatchi, Sydney
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creat…
Simon Veksner: Beware of nice people
By Simon Veksner, Creative Director, DDB Sydney DDB has a philosophy of hiring people who are “talented and nice.&…
adidas wins battle of real time marketing with ‘all in or nothing’ campaign at the FIFA World Cup
German sportswear brand adidas has secured victory on and off the pitch at the 2014 FIFA World Cup in Brazil by outperfo…
adidas most talked about brand during 2014 FIFA World Cup Brazil after its teams make the final
Two adidas teams have reached the FIFA World Cup Final for the first time since 1990. With adidas-sponsored sides Argent…
Adstream establishes presence in China – Adstream Asia headed by CEO Christine Sterk
Adstream, the world’s leading broadcast distribution business, has announced the establishment of its first office…
70 entries received in IPA Effectiveness Awards
Seventy entries have been received for the prestigious 2014 IPA Effectiveness Awards, from brands including ITV, Kit Kat…