Author Archives: Lynchy

Hansaplast Koyo is a classic pain relief patch. The brand was lost in the clutter of other koyo brands and the main prob…

Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both brands. Hence it…

TBWA\Santiago Mangada Puno has won the corporate communications role for McDonald’s in The Philippines. Locally, t…

ADK Fortune has appointed Akashneel Dasgupta as Sr. Vice President and Executive Creative Director based out of their De…

Omnicom Media Group China has made leadership changes designed to drive continued growth in their agencies, OMD and PHD….

A total of 138 entries have made the cut at the shortlist stage of the 2017 APAC Effie Awards. The finalist list is dete…

Two years after joining Joy in Sydney as creative partner in February 2015 Campaign Brief asia can reveal that Steve Bac…

Ee Rong Chong, Managing Director of Ogilvy Public Relations and Ogilvy & Mather Group Singapore, was named Outstandi…

Dentsu Aegis Network has appointed Jennifer Tang as CEO of Dentsu Aegis Network Taiwan, effective from 10 April 2017. Is…

DigitasLBi has won a Novartis heart failure social media awareness campaign in Singapore after a competitive three-way p…