Author Archives: Lynchy

Cheil OpenTide Beijing has appointed Peter Shen as its new Chief Creative Officer. Having led Isobar China as its Chief …

Australia: Innovid, the end-to-end interactive video advertising company, has appointed a new leadership team and added …

Ogilvy India had to convey that spring mattresses give one a good night’s sleep. In a category ridden with clutter…

Cheil Worldwide Korea has released “Another Me – Mobile Teaser” a new Samsung two-minute, split-screen…

Omnicom Media Group Asia Pacific has appointed Anathea Ruys to lead Fuse, its branded content, sponsorship and ideation …

Peter England is the most trusted and largest apparel brand in the ready-to-wear segment in India. Over the last 17 year…

Mother’s Day was celebrated in China and North America on Sunday 11th May, so Olay decided to come up with a way o…

Today with millions of apps, banner ads and mobile advertising, how could Cheil OpenTide China make mobile advertising s…

In this Mother’s day campaign from DDB Mudra Group India employees were asked to send in pictures of themselves wi…

Campaign Brief’s annual 400+ page hardback publication – The Work 2013 – is out now. Make sure you ord…