Y&R Singapore launch first work for Republic of Singapore Navy since gaining the account
Y&R Singapore has launched its first creative campaign for Republic of Singapore Navy (RSN), since winning the busin…
Author Archives: Lynchy
Pink Ponies: An outstanding case study
In 2010 Canadian agency John St., Toronto took on its toughest challenge yet. Make Chelsea Bedano¹s birthday party a su…
Nerf Creative hires James Keng Lim as ECD 
Nerf Creative in Singapore has appointed James Keng Lim, formerly the Creative Director/Partner of Patroids, to be the a…
Creativeland Asia gets Hippo to play mother in the new national television campaign
‘Nobody cares the way a mother does, especially, when it comes to eating. But at times when a mother can’t b…
Burger King tells Singaporeans to stand up for themselves and never chicken out
Burger King is empowering Singaporeans to stand up for what’s right and to “Never Chicken Out” in a ne…
TBWA\Asia Pacific to partner with Semi- Permanent for inaugural event in Hong Kong
TBWA\Asia Pacific has partnered with Semi-Permanent, the internationally acclaimed conference for creative people, to pr…
R/GA, London promotes the all new Aston Martin four door Rapide via a series of web films
R/GA, London was tasked with promoting the all new Aston Martin four door Rapide via a series of web films directed by D…
Flemming and Gibson promoted to CDs as M&C Saatchi Sydney bolsters creative stocks
M&C Saatchi Sydney has promoted senior team Andy Flemming and Shane Gibson to creative directors as part of a major …
Time for mobile barcodes to really take off?
AT&T, via firstborn, New York, have taken the concept up in a big way with their Mobile Barcodes. The unique graphic…
Bobbi Gassy resigns to go freelance
Campaign Brief Asia can reveal that former Batey Ads Singapore ECD Bobbi Gassy – for a decade BWM Sydney’s r…